How to set up Facebook Messenger for Business to Consumer Messaging

• You are opening a channel that will help you engage and build loyalty with Millennials, the largest generation by population in the USA
• Asynchronous messaging means it’s efficient for your business to manage and offers better customer experience than the phone call (i.e. no waiting on hold)
• The tools available within the Messenger platform are far superior to any other channel and offer enormous opportunity, if used well (e.g. Messenger bots, native payments, and persistent chat history)

Your Messenger name operates in a similar way to your Twitter handle and follows the same format (i.e. @unique-username). If you have one, it can be found below the page name on your business page. If nothing is there, you have not claimed your username yet and should do so immediately.

Like the Twitter handle, the Messenger name reduces the risk of your customers messaging another business with a similar name.