Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Move slow and deliberate
- At Facebook, you start with a problem. Then you propose a solution. If that gets the team excited, you test it. If it tests well, you start to build it and you take it out for a small test to see if it solves the problem. If it solves the problem well, you build it out to have a rich feature set and release to a wider audience.
- At WhatsApp, you start with a problem. You work on a spectrum of solutions. You start to whittle it down to the solutions that seem to solve it best and adhere to the principles of the app. You grind on the best solution until you think nothing is wrong with it.
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MORE IDEAS ON THIS
Strong principles
WhatsApp designs and builds its product with specific principles in mind. These principles are at the core of the decision-making process. Here are some examples of these shared values:
- The interface should feel native to the device the person is using
- The app should be lightwe...
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Utility driving engagement vs. engagement driving utility
- When working on Facebook, sometimes a designer is tasked with introducing a new feature. This can be challenging because Facebook already has many useful features. One technique they use is alerting people to the new features they might find value in.
- WhatsApp approa...
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Design tools and design skills
Tools help you do your job more easily, but take a step back every once in a while and make sure you can do the work without the help of the tools.
At the very least, it helps you keep perspective on how useful the tools are.
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Deliver / Implementation
Once you have a potential solution (or set of ideas), you want to evaluate the final one and the way it needs to be implemented. An agile approach can be used consisting of three steps:
- Build/Prototype
- Test/Analyse
- Iterate/Repeat
Aim for minimum viable p...
Divide the problem into smaller pieces
- Start with finding out what the best- and worst-case scenarios are. Then think about what the most realistic scenario is.
- Divide up the problem into smaller problems and find a solution for every little thing.
- As you are going through these motions, you'll slo...
Testing Customer Problems
You have to get out of the building to discover: How well you understand the customers’ problem, how important the problem is to the customers, and exactly how many customers are talking about it, if the customers care enough about it to tell the...
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