What Does Social Media Marketing Mean?

Social media marketing is built around the concept of creating free content to build an audience. This is a time-tested strategy. But, social media marketing breaks this otherwise effective approach.

• First, when you build an audience on social media, you aren’t creating an asset for your business. You are creating an asset for the company who owns the platform.
• Second, social media isn’t a great vehicle for selling. Look at any think piece about how businesses should use social media, and you will find that you should do more than just share your own content.