Why Your Small Business Should Skip Social Media & Invest in These Smarter Marketing Tactics…
Curated from: medium.com
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What Does Social Media Marketing Mean?
Social media marketing is built around the concept of creating free content to build an audience. This is a time-tested strategy. But, social media marketing breaks this otherwise effective approach.
- First, when you build an audience on social media, you aren’t creating an asset for your business. You are creating an asset for the company who owns the platform.
- Second, social media isn’t a great vehicle for selling. Look at any think piece about how businesses should use social media, and you will find that you should do more than just share your own content.
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How Big Consumer Brands use Social Media
- One of the marketing strategies big businesses employ is investing in brand recognition. They want people to associate their brand with specific emotions, life stages, and decisions. Big consumer brands don’t care about generating sales from social media. They care about leaving an impression.
- These brands can afford this strategy because of their size, the number of different markets they are in, and because they are mostly focused on consumers.
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Boost Profits by Making Sales Not by Leaving an Impression
Leaving a good impression doesn’t generate one penny of revenue. If you want to boost profits, you have to sell more stuff.
That’s how small businesses stay in business. They sell enough goods or services to pay all their bills and generate a level of profit.
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Paid Advertising on Social Media Channels is Different
The real social media gold for small and medium businesses is in paid advertising. Writing and boosts is a slow, expensive, and inefficient way to attract paying customers.
Paid advertising cuts right to the heart of the matter. You get to ask your ideal customer directly to do something. It might just be to click on a link, but, it gets them off of social media and onto your website where you control the terms of engagement.
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Using Long tail SEO
Paid advertising is excellent for driving traffic and generating fast sales in the short term. But, if you want to build your business for the long term, you need other tools.
Long-tail SEO can provide you with small, steady profits that gradually increase the longer you are in business.
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Advantages of Direct Response Email Marketing
Email marketing is the most cost-effective form of digital marketing. It costs almost nothing to send an email campaign. When done right, you can generate thousands or tens of thousands of dollars just by sending out an optimized sales sequence to your list.
But, for this tactic to work, you have to build a high-quality list of prospects and customers, and you need to master direct response marketing.
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