Linear career paths are disappearing as jobs rapidly evolve. With AI transforming roles, current jobs may not exist in 18-24 months.Careers will follow nonlinear trajectories requiring continuous adaptation.

No More Straight Line Career Paths

<ul><li>Automation tackles repetitive low-value work.</li><li>Algorithmic atomization handles mid-value predictable work.</li><li>The most valuable work requires complex human augmentation and collaboration.</li><li>Workers must continually upskill in technical and soft skills.</li></ul>

Upskilling And Reskilling For The Future


Continuous learning and disruption are uniquely human and enable people to adapt to changing circumstances

Foundational - People who operate and execute the core functions of a company.Rotational - People who fulfill specialized roles periodically as needed by the organization.Contingent - People who provide niche skills and services for specific, temporary needs.Transformational - People who help guide organizational adaptation and strategic shifts.Executive - People who align and optimize the diverse talents within an organization.Organizations will rely on networks of specialized teams that form as needed from these talent pools.

The Five Types Of Talent Required 

Given career volatility, youth need adaptability - not fixed job aspirations.With an average 17 job changes over a lifetime, workers must cultivate transferable skills and resilience.

Not Jobs, But Skills

Acquiring/Storing KnowledgeThe first generation focuses on acquiring and codifying knowledge through documentation and training. This captures institutional knowledge but risks rigidity.Optimizing EfficiencyThe second generation optimizes processes and structures for maximum efficiency based on product and business lifecycles. However, this adaptability is limited.Continuous Real-Time ImprovementThe third generation creates rapid autonomous learning loops to iterate offerings in real-time based on data. This accelerates innovation and adaptability.

The Three Learning Generations

With constant change, vital skills expand beyond technical abilities.Workers need mental agility, social-emotional intelligence, creativity, judgment, sensemaking, and empathy to thrive in uncertainty.

The Job Requirements Of The Upcoming Era

In the past, many leaders focused on extracting maximum value and efficiency from processes and employees - often fostering competitive, non-collaborative environments.However, in a fast changing world, merely optimizing the status quo is insufficient. Leaders now need to enable continuous organizational learning, adaptation, and humane working conditions that bring out the best in employees.

Leaders Must Adapt To The New World


The priority is creating workplace cultures and systems where people can rapidly learn, adapt, and innovate together in a healthy environment - not rigid structures optimized for short-term extraction of value from human capital.This shift requires leaders to be more systems-oriented designers who build organizational resilience through unleashing human potential. Adaptability is the new competitive advantage.

The Bottom Line

In The Adaptation Advantage, author Heather McGowan examines how the pace of change in technology, business, and society requires organizations and individuals to become more adaptable. She provides guidance on how leaders and workers can develop the mindsets and skills to thrive in an uncertain future.

A guide for individuals and organizations navigating the complex and ambiguous Future of Work Foreword by New York Times columnist and best-selling author Thomas L. Friedman Technology is changing work as we know it. Cultural norms are undergoing tectonic shifts. A global pandemic proves that we are inextricably connected whether we choose to be or not. So much change, so quickly, is disorienting. It's undermining our sense of identity and challenging our ability to adapt. But where so many see these changes as threatening, Heather McGowan and Chris Shipley see the opportunity to open the flood gates of human potential—if we can change the way we think about work and leadership. They have dedicated the last 5 years to understanding how technical, business, and cultural shifts affecting the workplace have brought us to this crossroads, The result is a powerful and practical guide to the future of work for leaders and employees. The future can be better, but only if we let go of our attachment to our traditional (and disappearing) ideas about careers, and what a "good job" looks like. Blending wisdom from interviews with hundreds of executives, The Adaptation Advantage explains the profound changes happening in the world of work and posits the solution: new ways to think about careers that detach our sense of pride and personal identity from our job title, and connect it to our sense of purpose. Activating purpose, the authors suggest, will inherently motivate learning, engagement, empowerment, and lead to new forms of pride and identity throughout the workforce. Only when we let go of our rigid career identities can we embrace and appreciate the joys of learning and adapting to new realities—and help our organizations do the same. Of course, making this transition is hard. It requires leaders who can attract and motivate cognitively diverse teams fueled by a strong sense of purpose in an environment of psychological safety—despite fierce competition and external pressures. Adapting to the future of work has always called for strong leadership. Now, as a pandemic disrupts so many aspects of work, adapting is a leadership imperative. The Adaptation Advantage is an essential guide to help leaders meet that challenge.

remotework

Remote Work

books

Books

artificialintelligence

Artificial Intelligence

leadershipandmanagement

Leadership & Management

Heather E. McGowan

Chris Shipley

The Adaptation Advantage

The digital nomad lifestyle is often one characterized by freedom. We have the freedom to manage our time in the way that we wish, and we have the freedom to build our lives wherever we wish.The digital nomad lifestyle is often characterized by throwing off the time and place restrictions associated with most typical jobs until recent years.There is no need to commute in to work to arrive at a certain hour and stay until the end of the day watching the clock run down even if there is nothing to do.

The Digital Nomad Lifestyle

The digital nomad lifestyle is often characterized by freedom. It offers some freedoms that are virtually impossible in traditional 9-5, location-based jobs.  No need to struggle to find decent and affordable housing within reasonable commute distance of where you want to work or be subject to the high cost of living.However, for digital nomads, the lines between work and leisure disappear, as they tend to work hard, play hard and earn more.This combination can lead to burnout.

The Allure Of Freedom

Digital nomads are people who attempt to gain freedom by travelling while working. This clearly distinguishes between them from business travellers who travel for work and tourists.Many digital nomads work for clients or companies in a way that is very similar to other more sedentary workers. However, digital nomads are more likely to have an entrepreneurial attitude.Digital nomads tend to think that they need to be “switched on” to work opportunities all the time.

Defining A Digital Nomad

To make a success of a digital nomad lifestyle, and not fall into this trap, digital nomads have to develop a variety of disciplines.It takes a minimum of three days to find healthy routines again when relocating to a new place.The most successful digital nomads have practices in place that help them to kickstart their preferred routine when they arrive at a new location, and rituals to help them delineate their new space and time.

With Great Freedom Comes Die-Hard Discipline: Mobile Adaptability

A vast majority of digital nomads rely on two devices, a laptop and a smartphone.But many digital nomads choose to differentiate between these devices, using their laptop for work, and their smartphone for leisure.Most digital nomads say that they do this because their smartphone has too many social apps on it which can be a major distraction from their work.This choice of device also helps delineate work and leisure space, much like remote workers do with a home office.

Discipline: Device Choice

A space that is set up for work, with ergonomic chairs and power sockets in the right place, plus being surrounded by others who at least appear to be working can be essential for getting into the working headspace.Being able to draw a line under work and walk away also helps digital nomads avoid letting work eat up too much of their leisure time.

Discipline: Co-Working

<ul><li>In the absence of line management accountability in traditional workplaces, many digital nomads become interested in self-imposed deadlines and performance tracking.</li><li>Digital nomads tend to do better when they choose to impose their own, self-defined deadlines.</li><li>When these don't make sense, they can often be replaced with performance tracking approaches.</li><li>When your work schedule is your own, choosing the best working hours in terms of productivity can be challenging.</li></ul>

Discipline: Self-Imposed Deadlines

digital nomad couples tend to have an easier time maintaining the lines between work and leisure than singles. This is because their commitment to spend time together and focus on one another makes it easier for them to allocate time as either work or leisure. They can also hold one another accountable.The most successful digital nomads will often create social commitments, whether they be calls with loved ones, catching up on Netflix, or taking themselves out to explore the local area, to try and bring that rhythm and accountability to their life from day-one of arriving in a new place.

Discipline: Social Commitments

Digital professions of digital nomads, combined with the pressure on them to manage their time and wellbeing, makes digital nomads very likely to be interested in applications and tools that help them better maintain their schedules and processes.Almost all the digital nomads that he interviewed were significant users of applications for time management and task tracking within their work, but also for things such as monitoring habits, evaluating their sleep, meditating, and so forth.

Discipline: Time-Management & Process Strategies

We choose the digital nomad lifestyle because we are looking for freedom. We want to be able to control our own lifestyle without the restrictions imposed on us by needing to be in a certain place at a certain time in order to work.Traditional jobs often provide the structure necessary both to promote productivity, and to clearly delineate between time spent working, and time spent on leisure.When we remove ourselves from that structure, we must rely on our own self-discipline both to be productive, and to ensure that our self-directed workload does not hinder our work-life balance.

Dreaming of working from anywhere? Here are the key things you need to know about starting your digital nomad journey

career

Career

mentalhealth

Mental Health

travel

Travel

personaldevelopment

Personal Development

How To Become A Digital Nomad

With great freedom comes die-hard discipline.

artsandculture

Society, Arts & Culture

Freedom & Discipline: The Digital Nomad Conundrum

<ul><li class="ql-align-justify">Doing one good thing doesn’t necessarily mean you are a good person.</li><li class="ql-align-justify">Reading one book doesn’t make you a reader.</li><li class="ql-align-justify">Writing a page doesn’t make you a writer.</li><li class="ql-align-justify">Making a sale today won’t mean that you will stay in business if you don’t keep selling every day.</li></ul>Therefore, the hard thing is not doing something once if you want to maintain good results.It’s doing the same thing over an agonizingly long period of time. And more importantly, keep doing it despite the obstacles, the lack of positive feedback, and the absence of results.

Once Vs Everytime

Focusing on the results alone without discipline leads to mediocre results in the future.If your perception about exercising is that you should get fit fast, you won't last long in the gym.Big corporations rely on our tendency to want quick results.

Doing It Once And Having No Discipline

How you act in your lowest moments determines your highest moments.The same is true for the things we do. We are programmed to do things that give us something in return.However, with time, if you don't see results from your efforts, you may give up on your dream.

Doing Something Consistently

<ul><li>Simple things work best to keep progressing.</li><li>Choose something you are genuinely interested in.</li><li>Break big goals into smaller ones.</li><li>Block toxic distractions.</li><li>Preserving a can-do attitude along the way.</li><li>Be part of a support group.</li></ul>The people who stand beside you can make what stands in front of you possible - even if initially felt impossible.

How To Keep Going Even When We Don’t See Results

Staying sane and grounded on your idea until it succeeds is key to staying motivated and productive.If you consume more information about the skill you want to master and associate yourself with people doing the same. You will eventually master what is that you want.

When you show up every day. When you don't stop when others stop, you become unstoppable. Keep this in mind the next time you want to quit.

habits

Habits

Doing Something Once Vs. Doing It Every Day

Analysis paralysis is the state of overthinking a decision to the point that a choice never gets made. You face analysis paralysis when you…<ul><li>are overwhelmed by the available options,</li><li>over-complicate the decision when it’s supposed to be quite a simple one,</li><li>feel compelled to pick the “best” and “perfect” choice, thereby delaying any decision until you do your research, or</li><li class="ql-align-justify">feel a deep fear of making a wrong move, hence stalling yourself from making any decision, in case you make the wrong choice.</li></ul>

Analysis Paralysis

The first step to cracking decision-making paralysis is to differentiate between big and small decisions, after which you give the decision the level of attention based on its importance.
3 questions to differentiate between big and small decisions:
<ul>
<li>How important is this decision?</li>
<li>Will this impact me a year from now?</li>
<li>What’s the worst thing that could happen?</li>
</ul>
If the decision isn’t going to make a big difference a year from now and there are no serious consequences that will come out of it, then it is a small decision. Spend as little time as you need to nail this. Then, let go.

Differentiate Between Big and Small Decisions

If the decision will create a major impact after a year and there are serious implications from making the wrong choice (such as <a href="https://personalexcellence.co/blog/should-i-marry-a-guy-i-dont-love/">marrying someone you don’t love</a>), then it’s a big decision. Set aside time to think over it. Examples of small decisions:<ul><li>Which hair conditioner to buy.</li><li>What colour cable clips to buy.</li></ul>Examples of mid-term decisions:<ul><li>Whether to break off a relationship.</li><li>Whether to collaborate with someone on a project.</li></ul>Examples of big decisions:<ul><li>Whether to marry someone</li><li>What career path to go for</li><li>Deciding what is your life purpose</li><li>Whether to have kids</li></ul>

Decisions: A Checklist

Every option has its pros and cons. Without knowing your end objective, you’ll forever be debating the relative pros and cons of each choice without a meaningful conclusion.Before you dig into the options for your decision, ask yourself: “What is my end objective? What do I want to get out of this decision?” Identify your top two objectives, a maximum of three.Evaluate your choices based on your objective(s).As you do that, you will find that some options will stand out more strongly than the rest. These are the options you want to look at.

Identify Your Objective

Unless you are dealing with a life-altering decision like <a href="https://personalexcellence.co/blog/should-i-marry-a-guy-i-dont-love/">who to marry</a> and what career path to choose, perfection is not the key. Your goal is to pick a moderately “okay” choice in a fair amount of time, and then move on.The 80/20 Rule can be used here:It takes 20% effort to achieve 80% of the gain of a decision. But to nail down the final 20% gain to achieve a 100% perfect outcome, you need to invest a huge amount of effort. This effort needs to be justified by the importance of the decision.

Perfection Is Not the Key, “Moderately Okay” Is

When you have too many options, it clutters the decision-making process. List all the available options. Then, eliminate the bad ones. You should be left with 3-4 options, which makes it easier to choose. Evaluate the remaining options against your end objective (see tip #2).

Eliminate the Bad Options

Certain incidents built up over time — called <a href="https://personalexcellence.co/blog/childhood-stories/">childhood stories</a> — can make us very sensitive about doing anything.  Every decision has its pros and cons,  and it’s more important to learn and <a href="https://personalexcellence.co/blog/happy/">focus on the positive</a>, not the negative.If you constantly freeze when making decisions, perhaps you have a childhood story driving your behaviour. Do you have a childhood story driving your analysis paralysis? Why does it affect you so? How can you let it go?

Let Go of Your Childhood Stories

Parkinson’s Law says, “Work expands so as to fill the time available for its completion.” What this means is that your work will take however long you allow it to take. If you set aside 15 minutes for a task, it’ll take 15 minutes. If you set aside 30 minutes, it’ll take 30 minutes. If you don’t set a time limit, it may take forever!This is the same in decision making. To solve this, set a time limit. Your time limit should be based on the importance of the decision.

Set a Time Limit

Consult someone with insight into what you’re asking about.It is worthwhile to pay and get expert advice from specialists who know what they are doing. It helps us cut through the noise, get the information we need, and make the right choice.

Get a Trusted Opinion

If you are obsessing about every little thing even though it has no big impact, perhaps you have outgrown your routine. It’s time to channel your energy into bigger goals.If you often face analysis paralysis with little decisions, here is a question for you: What are your goals for the next few years? Is there any goal you are procrastinating on? Work on them instead. As you shift your focus to the higher-level goals, you gain more experience and become better at making good decisions quickly.

Channel Your Energy Into Bigger Goals

Have you faced analysis paralysis before? Do you tend to overthink your choices, to the point where you feel paralyzed and don't make a decision? :)

Understand yourself and those around you.

psychology

Psychology

problemsolving

Problem Solving

How To Stop Analysis Paralysis: 8 Important Tips

The predominant state of mind displayed by those people on the failure curve is blame. The predominant state of mind displayed by those people on the success curve is responsibility.

As you walk your path, it is always, every moment of every day, curving either upward or downward.

The Slight Edge is a philosophy; it represents a way of thinking: what we know, how we hold that knowledge, and what we do.Consistently repeated daily actions + time = unconquerable results.The secret ingredient is straightforward: to do the small things over and over again until success kicks in. Most of these small things are extremely easy to do – such as choosing between a salad or a packet of French fries, saving a penny or spending a penny. Yet, compounded over time, they can produce massive results.

The Slight Edge

Every day we are either moving towards the direction we desire or further away from it based on the decisions we make which determine where we end up. No one fails overnight – nor do you succeed overnight. The difference is in creating our own formula of daily disciplines in seven areas for success that we decide and then design for ourselves: your health, happiness, relationships, personal development, finances, career and our impact on the world. The best news: you can start anytime you choose.

The Seven Daily Disciplines For Success

<ul><li>Things that are easy to do are just as easy not to do. </li><li>For the slight edge to work, you have to do something, and keep doing it until you succeed. </li><li>The results are not immediately visible. The small activities seem insignificant, so it’s easy to give up or stop doing the small actions required to deliver results.</li></ul>

The Slight Edge: Obstacles

<ul><li>Closing the gap: Leverage the natural tension between Point A (where we are) and Point B (where we could be).</li><li>Harnessing the 5 sources of power: Momentum, Completion, Habit, Reflection, and Celebration.</li><li>Focusing on philosophy, not results. Focusing on results = focusing on the past).</li><li>Continuous learning: How to develop yourself continuously.</li><li>Turning your dreams into reality. How to set goals.</li></ul>

The Road to Mastery

There is a natural progression to everything in life: plant, cultivate, harvest.

Turning Simple Disciplines into Massive Success & Happiness

motivationandinspiration

Motivation & Inspiration

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else. It’s not just another self-help motivation tool of methods you must learn in order to travel the path to success. It shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you. In this 8th anniversary edition you’ll read not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect. This edition of The Slight Edge isn’t just the story, but also how the story continues to create life-altering dynamics—how a way of thinking, a way of processing information, can impact daily choices that will lead you to the success and happiness you desire. The Slight Edge is “the key” that will make all the other how-to books and self-help information that you read, watch and hear actually work.

Jeff Olson is an accomplished writer whose work has resonated with readers around the world. Jeff Olson has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Jeff Olson's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Jeff Olson

John David Mann is an accomplished writer whose work has resonated with readers around the world. John David Mann has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. John David Mann's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

John David Mann

This does not mean to literally press the Ctrl+Alt+Delete buttons on your keyboard but instead:
Control the in-the-moment stress that is spiraling out of control and making you feel stressed
_Alt_ernatively, do something that will engage your focus better like meditating or breathing exercises
Delete the thoughts that are distracting you find your workspace and avoid the urge to let your mind wander.

Control, Alt, Delete

The general rule to beat the stress out of you is to not keep looking at future deadlines or to-dos. It's important to focus only on the list that you've curated for that day.
This is why we have a 'dump.' It is the area in your workspace where you store yet-to-be sorted to-dos. If something is urgent, we slot them into our schedule and put a task back in the dump.
At the end of the day, we need to review our dump to set up tomorrow's task list. As long as you're reviewing your done tasks, they won't fall through the cracks.

Have a 'dump'

I've been reading Eckhart Tolle lately in order to soothe my need for guidance and I've stumbled across this article. Here are the two things to do in order for us to beat the stress away. 

December 31 looms large, and pressures to wrap up key projects are ever-present. Fortunately, there's a way to avoid anxiety attacks and stress-induced burnouts. It starts with a simple focus exercise.

productivity

Productivity

timemanagement

Time Management

2 Easy Ways to Beat the Stress of Ridiculous End-of-Year Deadlines and Improve Your Focus

Whether you call it audience segmentation, user segmentation, or customer segmentation, the question behind segmentation is actually very simple — breaking down aggregate data by different dimensions (e.g. age, gender, income, location, etc.) to identify patterns (e.g. clusters of customers with similar characteristics). TThe motivation behind segmentation can be boiled down to this: identifying which few key factors are driving the majority of business outcomes, such as an increase or decrease in revenue.

How Segmentation Adds Value to Your Business

I would recommend starting off by downloading two segments: <ul><li>Occam’s Razor Awesomeness by Avinash Kaushik </li><li>New Google Analytics User Starter Bundle by the Google Analytics team </li></ul>

How to Use Segments in Google Analytics

Click on the down arrow for a segment to access the Drop-Down menu. To create a Remarketing audience, click "build an audience" to add additional segments, click the plus icon.

Configuring Default Segments

You can create custom segments based on demographics, technology, behavior, date of first session. You can also use affinity categories and In-Market segments from Google Adwords. The Sidebar on the right will preview what percentage of your total users this segment represents. You can also segment users by sequences of user actions, which include both Pageviews and events.

Configuring Custom Segments

<ul><li>Demographics: Includes the attributes of a user such as his/her age, gender, and interests.</li><li>Location: The geographic location the website is accessed from including everything from the city to the continent.</li><li>Behavior: Whether the users are new or returning and how engaged they are with your website in terms of repeated visits and session length.</li><li>Devices: The devices the sessions were conducted on; including Mobile, Desktop, or Tablet.</li><li>Channels: The channel source of those visits; including Direct, Referral, Social Media, Organic Search, etc.</li></ul>

Dimensions that Google Analytics offers

As we discussed in our previous post, <a href="/analytics-for-humans/3-fundamentals-to-know-about-google-analytics-before-doing-analysis-e727d57189ca">3 Fundamentals To Know About Google Analytics Before Doing Analysis </a>, slicing and dicing data across dimensions is good for discovering “known unknowns” — i.e. the business questions you already know you want to answer.

Shortcomings of Segmentation in Google Analytics

We ’ ve covered the shortcomings of customer Segmentation in Google Analytics, and how we’re building an ai Digital marketing tool to address this pain point. But we’ve only scratched the surface of what you can do with Segmentation in Google Analytics.

Next Steps

<ul><li>What factors are related to whether website visitors make a purchase?</li><li>What traffic sources and channels drive the most highly-engaged traffic to my website?</li><li>How do my new users and returning users compare in terms of on-site engagement?</li></ul>

Example Business Questions You Can Answer with Segmentation

In the last few weeks, we’ve been publishing step-by-step tutorials on how to set up Google Analytics and Google Tag Manager properly (without coding) as part of our Google Analytics tutorials…

marketingandsales

Marketing & Sales

How to Use Customer Segmentation in Google Analytics to Build Your Buyer Persona

Facebook has recently undergone major changes to its news feed. This was done in response to fake news and donkey content that have been populating the news feed in recent years. Trusted sources are to be designated by Facebook through Rankings put up by "a diverse and representative" group of users.&nbsp;Pages that are not considered "trusted" by Facebook, even those users choose to follow, will most likely show up a lot less on their news feed.&nbsp;

The Facebook News Feed Has Changed

<ul><li>On the Facebook homepage, click the drop-down arrow on the top right and select “News Feed Preferences”.</li><li>Select “Prioritize who to see first”.</li><li>Choose “Pages only” in the view options. You can then select the pages you wish to see first in your news feed through here.</li></ul>

See Your Content

Facebook has recently undergone major changes to its News Feed, pushing more content from friends and family and less from pages not deemed as “trusted sources”. This was done in response to fake…

The Facebook News Feed Has Changed, But You Can Still See Posts from Your Favorite Pages.

Whatsapp is undeniably one of the most dominant forms of communication in the emerging world. Marketers have been quick to attempt to use it to push their wares. But a better approach is to think of the App as a direct line to your best existing customers. A more effective Whatsapp strategy, says Burrowes, is to think of the App as a direct line to your best, most engaged existing customers. "we’ve found Whatsapp to be great as a customer support tool,"

Whatsapp: A customer service channel for your best clients

Across both restaurant locations, Burger&amp; Relish has nearly 6000 people signed up to receive Whatsapp messages. About 4000 phone numbers for their Osu location were collected over 2 years. The waiters ask for it in a human way: We have multiple events at Burger &amp; Relish during the week, so we use that as a hook to pique people’s interest. I train my waitstaff to collect numbers, but there’s only a light script, otherwise, the delivery will be too robotic. Each team member is invited to bring their own style to it.

Collecting Phone Numbers

The team at Burger&amp; Relish adds their number to a variety of named segments. A guest who came with kids will get added to the families lists. This helps us tailor messages to specific target groups.

Segment your WhatsApp Broadcast Lists

Every company has a personality that reflects its target audience, and Sean recommends ensuring that the WhatsApp messages are similarly on-brand.

Create a distinct brand voice and tone

Sean recommends thinking carefully about when your target audience is most likely available to engage with your message.&nbsp; WhatsApp is a customer service channel for your best clients, *not* a mass advertising medium, so you need to careful of the time and content of the message.

The timing of messages is important

Businesses get greatest return on investment when customers think of Whatsapp as a two-way communication Channel. To “train” customers to respond to messages, it’s important to “train” them to respond.

Train your audience to respond

Burger & Relish engages nearly 6,000 customers via WhatsApp broadcasts. Here’s how.

How this Accra Restaurant Uses WhatsApp Marketing to Keep 6,000 Customers Coming Back

There is a limit to the number of invitations you can send per day. It seems to be somewhere between 500 and 1,000.

Limitations of the New Button

I use Remarketing so people who aren't connected to me on Facebook will see my ads. Over the past couple of weeks, I've added nearly 1,000 fans using this invite button.

The Results

To find out if your account has access to this Invite button, go to your Facebook Page or the Facebook app&nbsp;Click on the people who engaged with your post. You’ll see three types of buttons:<ul><li>Invite — This is the new button I haven’t seen before. Clicking on this will invite the person who engaged with your post to Like your page.</li><li>Liked — These are the people who have Liked your page already.</li><li>Invited — These are the people to who you have sent an invitation but haven’t yet accepted.</li></ul>

The Hidden Button: Where To Find

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However…

The Adaptation Advantage

Freedom & Discipline: The Digital Nomad Conundrum

Doing Something Once Vs. Doing It Every Day

How To Stop Analysis Paralysis: 8 Important Tips

The Slight Edge

Lori Howard