The Power Of Pipeline Marketing
The power of pipeline marketing lies in its ability to unite marketing and sales under one roof. This is particularly effective for entrepreneurs who have small teams. If you’re serving as both the marketer and the sales professional for your business, you have to think of those two activities as one unit.
Essentially, pipeline marketing allows you to directly connect your marketing efforts to future revenue. Instead of using marketing to generate leads and sales to close customers, you make it all part of the same process.
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