Across both restaurant locations, Burger& Relish has nearly 6000 people signed up to receive Whatsapp messages. About 4000 phone numbers for their Osu location were collected over 2 years. The waiters ask for it in a human way:
We have multiple events at Burger & Relish during the week, so we use that as a hook to pique people’s interest. I train my waitstaff to collect numbers, but there’s only a light script, otherwise, the delivery will be too robotic. Each team member is invited to bring their own style to it.
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