How this Accra Restaurant Uses WhatsApp Marketing to Keep 6,000 Customers Coming Back

Whatsapp is undeniably one of the most dominant forms of communication in the emerging world. Marketers have been quick to attempt to use it to push their wares. But a better approach is to think of the App as a direct line to your best existing customers. A more effective Whatsapp strategy, says Burrowes, is to think of the App as a direct line to your best, most engaged existing customers. "we’ve found Whatsapp to be great as a customer support tool,"

Across both restaurant locations, Burger& Relish has nearly 6000 people signed up to receive Whatsapp messages. About 4000 phone numbers for their Osu location were collected over 2 years. The waiters ask for it in a human way:

We have multiple events at Burger & Relish during the week, so we use that as a hook to pique people’s interest. I train my waitstaff to collect numbers, but there’s only a light script, otherwise, the delivery will be too robotic. Each team member is invited to bring their own style to it.