Local business owners don’t have the funds to go big or go home, so when you buy local you are going to be respecting that they are getting out there everyday and trying their best to make an honest living even against all of the competition out there. There is a lot to be said for that. Shopping with a local business — regular shopping, that is — shows them the respect that you have for them and their attempts at doing things the right way.
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Here's why respecting others' delusions can be beneficial for you:
People who have been through divorces almost always say communication is the most important thing. But the thing people with happy marriages consider the most important is a deep respect for their partner as well as respect for themselves.
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