2. Influence means making someone do or believe something :
- Define your communication objective (informational, actionable, educational, inspirational);
- Label the subject line accordingly: “FYI” (for your information), “Action/Reply Required”, “Invitation”, etc.;
- Use the apropiate tone and voice;
- Have a specific ask and conclusion (e.g. “Please reply by Wednesday, 25th of August, at 14:00”);
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