Custom intent audiences are a more granular form of targeting that allows you to target people who are in the market for the specific products and services you are offering. Machine–learning, Auto-Generated method (great for Newbies, or those in a hurry) and create your own (DIY) method: mash Keywords and Urls that are related to your free report or product together. This is exactly the same way you would create a custom affinity audience. Custom affinity audiences usually bring in lots of volume,
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