Catherine Martin (@catherinma) - Deepstash

Catherine Martin

@catherinma

Land/geomatics surveyor

16 Followers

227 Following

9 in

+1 more

29 STASHED IDEAS

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29 PUBLISHED IDEAS

stashed 42 times

Critical systems must be both safe from inadvertent harm and secure from malicious actors. However, safety and security practices have historically evolved in isolation. Safety-critical systems, such as aircraft and medical devices, have long been analyzed for problems that could arise accidentally or from component degradation.

They have been considered standalone systems, however, that were impervious to security issues because they had no networking capabilities. 

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Improve Campaigns/ Ad Groups performance

Define your KPIs (e.g. increase CTR, Conversion Rate or Avg. Position) and set automated email for each bucket. For example, on Monday you can receive an email with the worst campaigns/ad groups with lower CTR on Bucket A. The next day you will focus on the next Bucket and so on.

Use the following rule: Check Campaign/Ad Group’s CTR is Lower than average with +/-5% of total Impression

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I'm reluctantly making the compulsory switch to the new Adwords interface. I've resisted the change up to now, primarily because I hate anything being forced on me. Last week, another exciting — and equally unwanted — announcement dropped in my Inbox. I now believe that Google has found the feature that will actually make marketers want to move to the new interface.

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  • When you work for a company, you have Sunday Night Blues, but when working for yourself, every night is blues night.
  • When working in a company, we wish we didn't have to go anywhere, every morning. Working from home makes long for going out.
  • Company work can be shut in the evening, and we then check our email the next day. Working for ourselves makes us refresh our email every minute.
  • Working for ourselves makes us crave for some company, someone to talk to.

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Phone Scams

Calls and messages from unknown numbers looking to get our banking details or swindle us all together have risen by 83 percent over the past two years, according to Action Fraud.

The pandemic made everyone order online, resulting in phishing, smishing and fake delivery text scams.

The core reason is the decades-old global telephone protocol called SS7 that is still in use in modern mobile phone networks.

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