Learn more about marketingandsales with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Discover 62 similar ideas in
It takes just
10 mins to read
After The Launch
You'll be given the choice of either using Google’s Auto-Generated intent audiences or creating your own. If you hover over the name of the audience you can identify the key characteristics of your audience. After you launch your campaign, remember to check the audience tab to see which audiences are getting conversions, and where you can optimize your campaign further. A good place to start is with your top placements on the display network.
2
0 reads
MORE IDEAS ON THIS
Google’s Custom Intent Audiences: A Welcome Step Forward in Audience Targeting
I'm reluctantly making the compulsory switch to the new Adwords interface. I've resisted the change up to now, primarily because I hate anything being forced on me. Last week, another exciting — and equally unwanted — announcement dropped in my Inbox. I now believe that Google has found the feature ...
2
1 read
How to Create a Custom Intent Audience
Creating custom intent audiences is fairly straightforward. Below is a step–by–step walkthrough to help you make the most of this feature:
- Select a display campaign in the new AdWords interface then select the Audiences tab
- Once you’re in audiences, select the Edit/Target but...
2
1 read
Automatic Audience
In Google’s auto-generated audiences, if you hover over the name of the audience you can identify the key characteristics of your audience, including:
- What it’s based on.
- Associated keywords from your account.
- Common keywords and URLs related to produc...
2
0 reads
What are Custom Intent Audiences?
Custom intent audiences are a more granular form of targeting that allows you to target people who are in the market for the specific products and services you are offering. Machine–learning, Auto-Generated method (great for Newbies, or those in a hurry) and create your own (DIY) method: mash Keywor...
2
0 reads
AI Blues
Google’s artificial intelligence (AI) knows more about our prospective customer’s behavior than we as marketers could ever wish to know. While intent and predictive audiences still lack the laser-focused precision of Search, Custom Intent Audiences are an exciting new feature that gives us the ab...
2
0 reads
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates