Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Data is Queen, Keywords are King
- Do your research on your own users and your competition.
- Do your research on the gaps in products and services that your competition is leaving open.
- Use moz.com or semrush.com to find your Keywords and the Keywords of your competitors.
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Buyer Personas
- Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values
- What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization?
- What motivates them...
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Qualify your Leads
As you’re paying for every click it is important that every user that you engage with is actually someone that you can convert into a buyer. So, qualify your leads!
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Use Audience Exclusion lists
Some marketers think that if you reduce your audience, your ad does not get enough exposure.
You want your ad going to the users that can actually benefit from your product, not to someone that has no interest in ever purchasing your Life-Changing offering.
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12 reads
Remarketing / Retargeting
Remarking is the best (and cheapest) way to remind interested and qualified users that have already visited your website about your solution/product after they have left your site.
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Landing Page optimization
PPC optimization, leading to conversion is only half the battle.
Delivering on the promise of the ad once the user reaches your landing page is the other half.
Make your landing pages SIMPLE, and CLEAR.
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11 reads
Segment your Users by their Intent
You get users with different intentions, from different traffic sources.
- Display: These users might research a product to get a general idea.
- Users are actively looking at purchasing this specific product. It’s up to you to offer them the sol...
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3. Differentiate Your Game
Now that you understand your competitors and your own audience, you’ll also have to identify ways to set your game apart from well-established products and newcomers alike. As you probably know, the gaming market is very large and very crowded, so your vision for your app must offer something you...
2. Original Ideas are Rare
Competition inspires innovation. It doesn’t matter if your grand idea is already taken and someone else is reaping its success.
Take the base of that idea and improve upon it. Find out what your competitors are doing wrong and where they’re falling short an...
Embrace the Power of Keywords
Many of the search engines are using social media bios in their algorithms so including powerful keywords is a must.
Think carefully about your values and the values of your audience as keywords help people to find you and your profile for the right reason.
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