5 reasons why PPC search ads may not work for B2B business - Deepstash
5 reasons why PPC search ads may not work for B2B business

5 reasons why PPC search ads may not work for B2B business

  • High keyword CPC. B2B services advertisement is extremely competitive.
  • Requires substantial monthly budget. Due to high CPC costs, B2B services are costly to advertise.
  • Low keyword monthly search volume. B2B business is specific. Users might not search for some B2B products or services every day.
  • Users might not convert right away.
  • Low keyword Quality Score. In case you have a low QS for your ads, you should expect to pay more for a click.
  • Low conversion rate. High CPC, low CTR will eventually lead to a low conversion rate. 

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A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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ADAM SAVAGE

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

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Peter Drucker

“If you can’t measure it, you can’t improve it.”

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