5 reasons why PPC search ads may not work for B2B business
- High keyword CPC. B2B services advertisement is extremely competitive.
- Requires substantial monthly budget. Due to high CPC costs, B2B services are costly to advertise.
- Low keyword monthly search volume. B2B business is specific. Users might not search for some B2B products or services every day.
- Users might not convert right away.
- Low keyword Quality Score. In case you have a low QS for your ads, you should expect to pay more for a click.
- Low conversion rate. High CPC, low CTR will eventually lead to a low conversion rate.
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