Extinguish If Unnecessary!

 Google ads offers the opportunity to compare spending and revenue Metrics for our campaigns by days and hours and to optimize them. The most general purpose of day — hour optimization is to extinguish our campaigns that cause unnecessary costs. We can define unnecessary cost as Non-Converting access cost. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well.