The “ inverted Unicorn” includes two completely unrelated interests in targeting. 

They can add more dimensions to your ads, making them stand out. Such ads would actually have remarkably low costs due to unusually high engagement rates.

Advertisers traditionally have a monthly PPC budget allocated for their ads. They would put up their ads as scheduled and see how well they performed. 

But with a Unicorn Slush Fund, you can come up with ads when something viral comes along.

By turning off Audience Network, you can eliminate up to 90 percent of click fraud from sketchy sites.

You’ll be able to see them on both Facebook and Display Network on Google AdWords. 

New visitors tend to have low brand affinity, while repeat visitors tend to have high brand affinity.

When you remarket, you only target the small chunk of people who are familiar with your brand. Visitors form more brand affinity and bias as I provide more value to them w...

Remarketing is the secret sauce in online marketing, since repeat customers give more value. 

A good way to do that is to follow your long-tail-keyword queries in every remarketing platform. Do this by creating a list of retargeting users per ad group subject by using t...