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Remarket by Your Long-Tail Keywords
Remarketing is the secret sauce in online marketing, since repeat customers give more value.
A good way to do that is to follow your long-tail-keyword queries in every remarketing platform. Do this by creating a list of retargeting users per ad group subject by using the UTM parameter. You can also take it to the next level by using lookalikes, which is starting to catch on nowadays.
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15 reads
Reverse Engineer Your Conversion Funnel
Online marketers like to say that they save clicks so users convert faster. But increasing the time people engage with your ads can do the same.
Adding something extra to one part of the funnel may increase conversions.
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13 reads
Use the Inverted Unicorn Tactic
The “ inverted Unicorn” includes two completely unrelated interests in targeting.
They can add more dimensions to your ads, making them stand out. Such ads would actually have remarkably low costs due to unusually high engagement rates.
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11 reads
Go All-in on Messenger Marketing
Messenger marketing is the way to go.
It has been proven that Messenger marketing is 10–80 times better than email or the News Feed. With a Messenger blast, you can get 70–80 percent open rates in the first 60 minutes.
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10 reads
Have a Unicorn Slush Fund
Advertisers traditionally have a monthly PPC budget allocated for their ads. They would put up their ads as scheduled and see how well they performed.
But with a Unicorn Slush Fund, you can come up with ads when something viral comes along.
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16 reads
Turn Off Audience Network in Facebook Ads
By turning off Audience Network, you can eliminate up to 90 percent of click fraud from sketchy sites.
You’ll be able to see them on both Facebook and Display Network on Google AdWords.
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18 reads
Create and Advertise Off-Topic Content to Build Brand Bias
New visitors tend to have low brand affinity, while repeat visitors tend to have high brand affinity.
When you remarket, you only target the small chunk of people who are familiar with your brand. Visitors form more brand affinity and bias as I provide more value to them with my content.
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15 reads
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Amanda Brady's ideas are part of this journey:
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