Use the Inverted Unicorn Tactic

The “ inverted Unicorn” includes two completely unrelated interests in targeting. 

They can add more dimensions to your ads, making them stand out. Such ads would actually have remarkably low costs due to unusually high engagement rates.

1 STASHED

Top 7 PPC Strategies for 2019

medium.com

MORE IDEAS FROM THE ARTICLE

Remarket by Your Long-Tail Keywords

Remarketing is the secret sauce in online marketing, since repeat customers give more value. 

A good way to do that is to follow your long-tail-keyword queries in every remarketing platform. Do this by creating a list of retargeting users per ad group subject by using the UTM parameter. You can also take it to the next level by using lookalikes, which is starting to catch on nowadays.

1 STASHED

New visitors tend to have low brand affinity, while repeat visitors tend to have high brand affinity.

When you remarket, you only target the small chunk of people who are familiar with your brand. Visitors form more brand affinity and bias as I provide more value to them with my content.

1 STASHED

By turning off Audience Network, you can eliminate up to 90 percent of click fraud from sketchy sites.

You’ll be able to see them on both Facebook and Display Network on Google AdWords. 

1 STASHED

Advertisers traditionally have a monthly PPC budget allocated for their ads. They would put up their ads as scheduled and see how well they performed. 

But with a Unicorn Slush Fund, you can come up with ads when something viral comes along.

1 STASHED

Messenger marketing is the way to go.

It has been proven that Messenger marketing is 10–80 times better than email or the News Feed. With a Messenger blast, you can get 70–80 percent open rates in the first 60 minutes.

1 STASHED

Online marketers like to say that they save clicks so users convert faster. But increasing the time people engage with your ads can do the same. 

Adding something extra to one part of the funnel may increase conversions.

1 STASHED

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

Peter Drucker

“If you can’t measure it, you can’t improve it.”

4 STASHED

What Does A Paid Media Specialist Do | My Cloud Crew

mycloudcrew.com

ADAM SAVAGE

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

17 STASHED

5 LIKES

The Essential Guide to Full Stack Digital Marketing - My Cloud Crew

mycloudcrew.com

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

94 STASHED

9 LIKES

The 65 Social Media Terms & Definitions to Know in 2020. | Falcon.io

falcon.io