The “ inverted Unicorn” includes two completely unrelated interests in targeting.
They can add more dimensions to your ads, making them stand out. Such ads would actually have remarkably low costs due to unusually high engagement rates.
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Remarketing is the secret sauce in online marketing, since repeat customers give more value.
A good way to do that is to follow your long-tail-keyword queries in every remarketing platform. Do this by creating a list of retargeting users per ad group subject by using the UTM parameter. You can also take it to the next level by using lookalikes, which is starting to catch on nowadays.
New visitors tend to have low brand affinity, while repeat visitors tend to have high brand affinity.
When you remarket, you only target the small chunk of people who are familiar with your brand. Visitors form more brand affinity and bias as I provide more value to them with my content.
By turning off Audience Network, you can eliminate up to 90 percent of click fraud from sketchy sites.
You’ll be able to see them on both Facebook and Display Network on Google AdWords.
Advertisers traditionally have a monthly PPC budget allocated for their ads. They would put up their ads as scheduled and see how well they performed.
But with a Unicorn Slush Fund, you can come up with ads when something viral comes along.
Online marketers like to say that they save clicks so users convert faster. But increasing the time people engage with your ads can do the same.
Adding something extra to one part of the funnel may increase conversions.
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change.
You can A/B test with both organic and paid posts.
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