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The ambiguity effect
Research shows that when we have to decide between two possible outcomes, one with a known probability and one with an unknown probability, we tend to choose the option with the known probability.
We skip over the difficult part of making estimates or guesses about the ambiguous option and opt instead for the familiar outcome.
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How to overcome the ambiguity effect
Self-reflection can help you to see where you are on the spectrum of ambiguity. Think of a time when you had to decide with limited information. How did you address it? How did you feel while trying to make a choice? Which option did you choose?
If you have low levels o...
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Different tolerance levels for ambiguity
People have different tolerance levels for ambiguity - the tendency to view ambiguous circumstances as desirable.
- Those with a low tolerance for ambiguity tend to see the unknown as bad or threatening.
- Individuals with a high tolerance for ambiguity
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The impact of the ambiguity effect
The ambiguity effect influences our shopping habits. Research shows that people tend to choose products and services from well-known brands because they think that known brands have better quality products.
The buyer faces three potential consequences:
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Complexity Bias
We are inclined to believe that complex solutions and explanations are better than simple ones. The perception of complexity often leads to avoidance.
What you can do about it:
- Instead of seeking to understand a concept fully,
How to capitalize on the Zeigarnik effect
- Reduce your tendency to procrastinate. If you have a task you've been avoiding, begin with the smallest thing to be done. The desire to close the loop will help you take small steps to get it done.
- Get people to take note of what you're saying. Try...
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