Data

These are the product people seeking a deep understanding of how the matrix works, where it can be bent, how it would look in the near future, and how to build within its limits

These are the people who are really interested in how the users feel. They enjoy listening (most of us don’t). They enjoy and get a lot out of user testing and watching users interact with the product. 

They feel comfortable digging into support and being one themselves, an...

Wackiness means there are people who just think differently. They have ideas that would raise an eyebrow when they talk about them. It doesn’t necessarily mean that these are the best ideas — they’re just different. 

But different ideas are easy to come up with, and these p...

These are the people that like to know the UX trends and design patterns of what’s out there. They enjoy the design iterations and maybe designing instead of creating mockups. 

They try to have a better feeling of what design would do to the user when there is no data or th...

They care about the process of doing things, whether it’s lean enough, something’s missing, or there’s not enough. 

They look at features and ideas as a sum of small steps and try to breakdown in their minds how to get from point A to point B as you speak to them. They care...