The best growth marketers possess a combination of the following characteristics:
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Case studies are effective for screening candidates.
Present your candidates with a prompt, including a business goal, and ask for a 90-day plan and a prioritised list of new campaigns to test. While the candidate discusses the case study, pay attention to:
When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.
In time, your growth marketer can improve different parts, but the acquisition is a priority at the primary stage.
At this stage, find an all-star junior athlete that can grow with your business as they're more willing to do the hard work of finding the 1-2 marketing channels that will drive most of your customer acquisition.
Ideally, look for someone senior enough to lead a small team. A successful growth marketing hire will test and scale a new marketing channel every 3 - 6 months.
Look for someone with experience in business, marketing and products.
They should also possess the following:
The ideal growth marketing candidate:
During the interview, test for characteristics, experience and knowledge.
Stepping out of our comfort zone to grab hold of opportunities can be difficult.
Sometimes we are not aware of reasons to do so. However, most of the time, our frame of mind is holding us back. Understanding the shifts in thinking can help us step outside of our comfort zone and move into a personal growth zone.
Whether it’s emotional, philosophical, interpersonal, or professional growth, people are not growing at the same pace.
Some people move light years if you don't talk to them for a couple of months, and others have stayed more or less the same for 3, 4, 5 years or longer.
“The comfort zone is a behavioral state within which a person operates in an anxiety-neutral condition, using a limited set of behaviors to deliver a steady level of performance, usually without a sense of risk.” - Judith Bardwick in her 1991 work Danger in the Comfort Zone
❤️ Brainstash Inc.