Characteristics to look for
The best growth marketers possess a combination of the following characteristics:
- Curiosity: Growth marketers continually have to come up with novel ideas, then test and learn from them.
- Impact-driven: They are motivated by the economic results of their campaign.
- Will get in the weeds: They work through all the details to ensure experiments are useful and the customer experience is good.
- Quantitative & understands your customer. They measure results and focus on understanding the customer.
- Works well with others: They can partner with creative, finance, product and data-oriented people.
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Experience to look for
Look for someone with experience in business, marketing and products.
They should also possess the following:
- Growth marketing, management consulting, or finance experience (investing or banking)
- Managed 1-2 priority marketing channels, i...
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