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Product Management Essentials

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Essential product management skills

How to work effectively with cross-functional teams

How to identify and prioritize customer needs

Product Management Essentials

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FAQs

FAQs

A set of public frequently-asked questions and their answers. This should be a comprehensive list of everything that a customer might want to know about the product. 

It should include any reasonable question that comes up when discussing the new product/feature with customers and customer-facing teams during the development of the product/feature. 

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Basic PR FAQ Format

Basic PR FAQ Format

The PR FAQ should be the starting point for all of your other product documents: 

  • Engineering team should be able to use PR FAQ as starting point for Scoping. Design team should be able to use PR FAQ as starting point for design documents.
  • The sales team should be able to ...

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How does this PR FAQ format differ from Amazon?

There are three main ways that my PR FAQ documents differ from Amazon’s: 

  • Allow some design elements 
  • Allow more details about potential solutions 
  • Elicit feedback in multiple different ways 

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Why does the PR FAQ format work?

Why does the PR FAQ format work?

The PR/FAQ format works because it is: 

  1. Customer-centric 
  2. Forcing your assumptions to be explicit 
  3. Interpretable by any stakeholder 
  4. Increases the ownership of stakeholders 
  5. Simple enough to be created by any stakeholder 

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Internal FAQs

Internal FAQs

A set of private, internal frequently-asked questions and their answers in a format that can be understood by every other stakeholder. 

An FAQ might include wireframes of a product with a strong UX component, or a link to separate wireframe documents, but the PR should rely on text alo...

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CURATED FROM

IDEAS CURATED BY

evelynlopez

Television/film/video developer

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Dynamic Icebreakers

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Customer Experience vs. Customer Success

Customer Experience vs. Customer Success

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  • Considers the customer from the very beginning
  • The CX team relies on understanding how the customers think adn feel towards the company
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