Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Why does the PR FAQ format work?
The PR/FAQ format works because it is:
- Customer-centric
- Forcing your assumptions to be explicit
- Interpretable by any stakeholder
- Increases the ownership of stakeholders
- Simple enough to be created by any stakeholder
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Basic PR FAQ Format
The PR FAQ should be the starting point for all of your other product documents:
- Engineering team should be able to use PR FAQ as starting point for Scoping. Design team should be able to use PR FAQ as starting point for design documents.
- The sales team should be able to ...
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FAQs
A set of public frequently-asked questions and their answers. This should be a comprehensive list of everything that a customer might want to know about the product.
It should include any reasonable question that comes up when discussing the new product/feature with customers and cust...
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How does this PR FAQ format differ from Amazon?
There are three main ways that my PR FAQ documents differ from Amazon’s:
- Allow some design elements
- Allow more details about potential solutions
- Elicit feedback in multiple different ways
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Internal FAQs
A set of private, internal frequently-asked questions and their answers in a format that can be understood by every other stakeholder.
An FAQ might include wireframes of a product with a strong UX component, or a link to separate wireframe documents, but the PR should rely on text alo...
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