Churn Rates
Without a detailed definition of your calculation the Churn rate is not very valuable in our opinion. Companies calculate, report and understand the logo Churn rate in different ways. If one out of hundred customers churned in a month you could easily report 1% monthly logo Churn, however if only 5 customers were able to Churn (due to contract terms) this number is misleading. You should better report 20% (Cohort)
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Customer Churn
The number of customers who cancel your service or stop buying your products over a set period of time.
You can calculate your churn rate by taking the number of cancellations over a specific period and dividing it by the total num...
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