Customer Churn - Deepstash
Customer Churn

Customer Churn

The number of customers who cancel your service or stop buying your products over a set period of time. 

You can calculate your churn rate by taking the number of cancellations over a specific period and dividing it by the total number of customers over the same period, and then multiplying that by 100.

e.g: you lost 100 out of 3000 customers in one month => 3.3% monthly churn rate

Reducing churn is crucial for business survival: acquiring a new customer can cost five times more than retaining an existing customer.

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dianamdutica

in Tech👩🏻‍💻 with a passion for Business🦁 and Product Management📚

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Build Workflows Around Your Customer Churn Red Flags

Set up a workflow to determine which triggers to use based on the churn risk factors you’ve identified.

For SaaS providers, you might look for customers that haven’t logged into their account for X number of days, didn’t complete the onboarding, or have stopped using your product.

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