To get a good feeling of your next months’growth you should also be aware of your sales pipeline and sales funnel. Both are important, and the difference is small but crucial. The sales pipeline gives you the value and amount of deals at this reporting date at a specific stage. It gives you insights on what deals you or your sales Reps are working on.
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After you’ve established a product-market fit and have your demand generation in order on the marketing and outbound sales side of things, it’s important to ensure that your reps have their calendars full depending on the deal size.
Once that’s solidified, founders should be looking at th...
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