What You Do Is Important — How You Do It Matters Even More

Ed Hallen and his Co-Founder Andrew Bialecki spent their first nine months experimenting with ideas about how to make Email better. They quickly Honed in on an opportunity: it was possible to make Email more meaningful to the end user. Getting customer data on things like purchase history or Website behavior Synced with your marketing platform took a lot of time and money. So they focused on solving the hard engineering problems of creating reliable, real-time