"our business was growing so quickly we couldn't keep up," says Hallen. "when hiring, never settle. Only hire people who will be as passionate as you," says Bialecki. "they’ll never let you down," says Hallen.

Hire People That Amaze You

Klaviyo is a perfect example of efficient entrepreneurship — the fact that the company has sustained aggressive growth rates without relying on venture capital makes them an interesting case study. How did they do it?

Efficient Entrepreneurship

Ed Hallen and his Co-Founder Andrew Bialecki spent their first nine months experimenting with ideas about how to make Email better. They quickly Honed in on an opportunity: it was possible to make Email more meaningful to the end user. Getting customer data on things like purchase history or Website behavior Synced with your marketing platform took a lot of time and money. So they focused on solving the hard engineering problems of creating reliable, real-time

What You Do Is Important — How You Do It Matters Even More

Klaviyo decided from day one to offer reporting that went above and beyond the traditional Email Metrics everyone else was using. This meant building Attribution Algorithms into their software, which they knew people were looking for.

Make the Value of Your Product Really Obvious

The early days of a startup are often marked by fitful experimentation to find the right path. This should be done with as small a team as possible. One or two people should be able to figure out what the company should be doing, before hiring a team.

You Don’t Need Eight (Or Eighty!) People to Experiment

Hallen and Bialecki waited until they were on a million dollar run rate before hiring anyone else. They handled everything themselves and constantly looking for opportunities to automate. "many of our best insights came from talking or working directly with customers," says Hallen.

Make a Million Dollars Before You Hire Employee #1

Google returns two stories on the company Klaviyo. The company raised $1.5M in seed funding in August of 2015. it's not the first time the company has raised more than $1.5 million in funding. It's also the first time a startup has had to hire dozens of employees at the same time. A Raccoon-Infested office in a Co-Working space at MIT sparked a Furry friendlier relationship with a Raccoon.

The Bad Side of Bootstrapping

Hallen says if you’re not solving a real problem, for lots of customers, repeatedly, anything else is a waste of time. Focus on creating a great product that solves a real problem first, and the business will follow. We are now accepting submissions and happy to discuss advertising& Sponsorship opportunities.

The Bottom Line: Be Relentless in Your Focus

Klaviyo is a marketing automation platform that lets ecommerce companies use their own data to power more personalized marketing. Sound a little boring? That’s not necessarily a bad thing.

Hire People That Amaze You

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