The change must give rise to stakes

The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.

When communicating in business, ask yourself what change you want to ...

Don’t pick goals where the stakes are low. Failing in a safe zone is just a clever way of holding yourself back.

If you fail inside your comfort zone, it's not really a failure, it's just maintaining the status quo. If you never feel uncomfortable, then you're never trying anything new.

In all societies, there are people and groups that want to maintain the status quo because it is in their interests to do so.

Even if there are tensions, the most creative societies are those where it is still possible for the new thing to take over. If t...