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The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
The change must give rise to stakes
The change must create new winners and losers. If it doesn’t, your audience is probably justified in preferring the status quo to whatever you’re pitching.
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The change must be stated as a done deal—not the result of your actions
The change that starts your pitch cannot be a change that you are bringing about, that you want to bring about, or that you think should be brought about.
Rather, it is a change that has demonstrably already happened (or demonstrably happening and unstoppable). It is not th...
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The change statement must describe how things have changed
When you’re swimming in relevant changes, you have two choices: (1) choose the one that best meets the criteria above, or (2) craft a master change statement that captures all of them under one umbrella.
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The change must be a discrete, 0-to-1 shift
Declare a discrete change—a 0-to-1 disruption—even if it feels like you’re exaggerating.
This works because your finality pries open audiences’ minds to the possibility that the rules of the game have changed in a fundamental, permanent way.
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Three Signs You’ve Named the Right Change
How do you know you’ve nailed this critical element of your story for sales, fundraising and leadership?
- You’re ready to replace traditional mission and vision statements with the change—and the future you commit to making real for your audience
- You can imagine that 90% of yo...
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The change must, to some degree, flout conventional wisdom
The hard part about flouting convention, of course, is doing so while simultaneously satisfying the previous criterion—making the case that the change has already happened in a way that sparks recognition.
In this sense, naming the change is an act of journalism. Great journalists look for ...
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Low stakes goals
Don’t pick goals where the stakes are low. Failing in a safe zone is just a clever way of holding yourself back.
If you fail inside your comfort zone, it's not really a failure, it's just maintaining the status quo. If you never feel uncomfortable, then you're never trying anything new.
Demonstrate change
The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.
When communicating in business, ask yourself what change you want to ...
Innovation and the status quo
In all societies, there are people and groups that want to maintain the status quo because it is in their interests to do so.
Even if there are tensions, the most creative societies are those where it is still possible for the new thing to take over. If t...
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