Demonstrate change - Deepstash
Demonstrate change

Demonstrate change

The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.

When communicating in business, ask yourself what change you want to see in your audience. If you’re pitching a new idea to people, start in a place where you can relate to and understand any reason why they would have skepticism or questions or feel discomfort. Identify that and then use the story as the map to where you want to land them. You’ve given them a relatable way to come to a place where you have a common understanding.

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I like to focus more on people than technology. I have a passion for teaching.

The idea is part of this collection:

Persuasive storytelling

Learn more about communication with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

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