The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.
When communicating in business, ask yourself what change you want to see in your audience. If you’re pitching a new idea to people, start in a place where you can relate to and understand any reason why they would have skepticism or questions or feel discomfort. Identify that and then use the story as the map to where you want to land them. You’ve given them a relatable way to come to a place where you have a common understanding.
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How to use storytelling to influence and persuade
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To drastically improve your life, you do not need to purchase anything. You also don't need to work harder so you can buy that one thing that would significantly change your life.
Drastic change starts with you. The way out of a difficult place is found through working on yourself.
Acknowledging your own fallibility and human imperfection can go a long way toward making yourself relatable. Especially if there’s a power dynamic where someone is asking for your advice, attention or help, you want to put the other person at ease.
Taking the time to call or meet...
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