Who has experience running a business?

Any prior business experience a founder has in building a company should be given more weight when dividing equity.

For most First-Time founders this is a tough sell. Other Non-Business or Non-Technical founders will see this as unfair.

If a startup fails because the business didn’t grow and execute on the idea, 50% of nothing is zero. If a startup fails because the business didn’t grow and execute on the idea, the business founder should be allocated more equity.