Is there a formula to follow?

Deficits in skill and expertise create a two-pronged problem. First, these deficits cause people to perform poorly in the domain in which they are incompetent. Secondly, their erroneous and deficient knowledge makes them unable to recognize their mistakes.

Most people who want to start a business think they should quit their job and start a start-up, not true in my opinion. Work nights and at weekends, test your idea out. The minute you have to push the start-up and work to make money is very different from, let’s see if this even works.

The rise of social media means that experts willing to share their knowledge are more accessible to the public. One might think that communication between experts and decision-makers should be very good. But this is not the case.

Outlets are flooded with self-appoi...