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Next time you’re faced with a problem with many possible answers, pinpoint your end goals and then come up with a solution for each.

This is likely to lead to the generation of a diverse set of options covering multiple categories of solutions.

Psychologists have demonstrated a pattern called solution aversion-- when people don’t like a particular solution, they often deny or dismiss the problem altogether. And if you can’t get people on the other side of a fault line to even recognize the problem, you’re not going to s...

1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
2. Define Your Assumptions: In the hypothesis, ...