The 4 Steps of Customer Discovery

1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
2. Define Your Assumptions: In the hypothesis, you are some assumptions about the idea: The problem is actually a problem. The solution will actually solve the problem. The market has this problem are are willing to pay.
3. Ask (Good) Questions. Target people who you believe could be potential customers.
4. Evaluate & Refine: Incorporate what you’ve learned & repeat the process

Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:

• Tell me how you currently do _____________________.
• How is that proc...