The 4 Steps of Customer Discovery
- Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
- Define Your Assumptions: In the hypothesis, you are some assumptions about the idea: The problem is actually a problem. The solution will actually solve the problem. The market has this problem are are willing to pay.
- Ask (Good) Questions. Target people who you believe could be potential customers.
- Evaluate & Refine: Incorporate what you’ve learned & repeat the process
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