The 4 Steps of Customer Discovery - Deepstash

The 4 Steps of Customer Discovery

  1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
  2. Define Your Assumptions: In the hypothesis, you are some assumptions about the idea: The problem is actually a problem. The solution will actually solve the problem. The market has this problem are are willing to pay.
  3. Ask (Good) Questions. Target people who you believe could be potential customers.
  4. Evaluate & Refine: Incorporate what you’ve learned & repeat the process


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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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