Learn more about marketingandsales with this collection
Mindfulness
Prioritization
Personal growth and development
Luxury doesn’t meet a need or solve a problem. Luxury consumers aren’t interested in more features giving better value for money.
Luxury consumers are interested in a brand’s heritage, prestige and uniqueness. The identity is important rather than a competitive edge.
3
27 reads
MORE IDEAS ON THIS
3
2 reads
3
2 reads
3
3 reads
3
2 reads
Typical masstige brands are in between luxury and premium. They combine the pride and prestige of luxury with the quality and accessibility of the premium.
Masstige brands include Zara, Coach, Godiva, Starbucks and Victoria's Secret. These brands generate quite a lot of cachet with their co...
3
3 reads
Premium brands are the ones that give you the best features at the best value.
They operate with a close to one ratio of functionality and price. Consumers pay th...
3
3 reads
CURATED FROM
Related collections
More like this
In 2000, the history of perfume came to a profusion of different fragrances that increasingly aimed at consumers trying to meet their needs.
Perfumery’s world soon becomes a global industry instead of luxury craftsmanship.
However, this trend is opposed by a new app...
No, we are not over yet. After discussing the topic with my friend’s Dad (he is a doctor), I’ve made a list of things you need to understand and avoid anxiety attacks (hard to breathe moments).
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates