Luxury doesn’t meet a need or solve a problem. Luxury consumers aren’t interested in more features giving better value for money.
Luxury consumers are interested in a brand’s heritage, prestige and uniqueness. The identity is important rather than a competitive edge.
3
30 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about marketingandsales with this collection
Mindfulness
Prioritization
Personal growth and development
Related collections
Similar ideas to Luxury Brand
In 2000, the history of perfume came to a profusion of different fragrances that increasingly aimed at consumers trying to meet their needs.
Perfumery’s world soon becomes a global industry instead of luxury craftsmanship.
However, this trend is opposed by a new app...
No, we are not over yet. After discussing the topic with my friend’s Dad (he is a doctor), I’ve made a list of things you need to understand and avoid anxiety attacks (hard to breathe moments).
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates