In 2000, the history of perfume came to a profusion of different fragrances that increasingly aimed at consumers trying to meet their needs.
Perfumery’s world soon becomes a global industry instead of luxury craftsmanship.
However, this trend is opposed by a new approach that aims to claim back a long tradition and the uniqueness of tailor made craftsmanship products. The same need for uniqueness is required by companies that today can no longer ignore the experiential and sensorial dimension. That is why brands are investing more and more on building a well recognizable olfactory identity.
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