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This Is Marketing

This Is Marketing

by Seth Godin

Why Do We Market?

no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).

We market to make change. Your product or service is solving a problem, it is changing someones life into a better life. 

In this book, Seth Godin goes into ...

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Marketing Vs. Advertising

Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.

Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that ...

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Who do you market to?

Not everyone. Never, ever everyone.

When marketing, you must start with the very smallest viable group.

If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an o...

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Think about it like this. 

You don't run ads to sell floaties to a drowning man. You be there to give it. 

However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties. 

If someone has a real ...

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Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.

after some patience, your product, service, brand, will begin making waves, and you will continue to ride ...

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Marketing 101 coming from the expert: Seth Godin

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2 Comments

How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.

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