This Is Marketing - Deepstash

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Why Do We Market?

Why Do We Market?

no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).

We market to make change. Your product or service is solving a problem, it is changing someones life into a better life. 

In this book, Seth Godin goes into depth about how one should market any and everything. 

He would know a thing or two, being the founder of two major companies. (One was aquired by yahoo). He also has an extremely successful blog and social media presence. 

Please friend, if this interests you, tap now to keep on reading. 

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Marketing Vs. Advertising

Marketing Vs. Advertising

Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.

Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that affects people, and then create a solution. 

He uses the analogy of a lock and key. One can create a key and run around looking for the keys lock, or one can find a lock and craft a custom key for that lock. 

Mindset shift: One doesn't market to get rich; one markets to make productive change. 

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Who do you market to?

Who do you market to?

Not everyone. Never, ever everyone.

When marketing, you must start with the very smallest viable group.

If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an ocean (I'll explain more on next idea). 

So, shrink down the problem.

If you want to solve the problem of unproductivity, shrink it to only high schoolers... who are on the debate team... 

the captains of the debate team... and compete in a specific type of debate (LD, PF), who don't have good coaches.

So why?

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Why the smallest viable market?

Think about it like this. 

You don't run ads to sell floaties to a drowning man. You be there to give it. 

However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties. 

If someone has a real problem, and you provide them with change that solves their problem. You now have a customer, followers, subscriber, etc.

This is why, when starting off, we target the smallest group possible.

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Now What?

Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.

after some patience, your product, service, brand, will begin making waves, and you will continue to ride them.

this is the power of marketing. If it interests you, I highly recommend you read this book. but be aware, this book provides value mainly for people that are growing a business or for those looking to get into one. If you fit that description: read away.

thanks for reading,

sincerely,

ben

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ben_z

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