What exactly is branded content? - Deepstash
What exactly is branded content?

What exactly is branded content?

  • Branded content is content that does not involve traditional advertising. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer.
  • It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads, etc…). The key is grabbing the attention of today’s consumer and driving real engagement through content. 
  • Branded content can entertain people or teach them something, resulting in better brand engagement returns than standard pre-roll content.

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amanbrad

Dance movement psychotherapist

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