Ideas from books, articles & podcasts.
Branded content is not exactly a new trend. It is actually based on an old business model in the advertising and marketing industry.
When a consumer watches branded content, their brand recall is up to 59% higher than it is with display ads. Viewers are also 14% more likely to seek out extra content from the same brand. As far as ROI goes, these are strong numbers.
Branded content gets more attention and...
Brand recall was 86% for branded content, and only 65% for regular ads.
There are certain qualities in all good branded content. These are: a central personality, a unique concept, and connection with the audience. It is also important for the style of con...
The popular Marvel series — Runaways, is created by Hulu, the city of Los Angeles, and Lyft. The story follows 6 teenagers who find out their parents are actually ...
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