The History of Branded Content
Branded content is not exactly a new trend. It is actually based on an old business model in the advertising and marketing industry.
- Branded content is like some of the content created in the 1940s or earlier. In the 40s, it was common for shows to have a specific sponsor, or even for a brand to create their own content.
- Fast forward to the 1970s, and brands like Proctor and Gamble are creating soap operas. They not only sponsored the shows, but also produced shows like Guiding Light and As The World Turns.
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