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Why Branded Content Works Better Than Traditional Advertising
When a consumer watches branded content, their brand recall is up to 59% higher than it is with display ads. Viewers are also 14% more likely to seek out extra content from the same brand. As far as ROI goes, these are strong numbers.
Branded content gets more attention and creates brand recognition. Consumers like branded content because they believe the content is more consumer-focused.
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The Science of (Good) Branded Content
Brand recall was 86% for branded content, and only 65% for regular ads.
There are certain qualities in all good branded content. These are: a central personality, a unique concept, and connection with the audience. It is also important for the style of con...
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What exactly is branded content?
- Branded content is content that does not involve traditional advertising. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer.
- It is not advertising in the way most people think of adve...
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Marvel’s Runaways with Lyft and the City of Los Angeles
The popular Marvel series — Runaways, is created by Hulu, the city of Los Angeles, and Lyft. The story follows 6 teenagers who find out their parents are actually ...
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The History of Branded Content
Branded content is not exactly a new trend. It is actually based on an old business model in the advertising and marketing industry.
- Branded content is like some of the content created in the 1940s or earlier. In the 40s, it was common for shows to have a specific spo...
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Comedians in Cars Getting Coffee — Branded Content Series
- Comedians in Cars Getting Coffee is a branded web series created by Acura and Seinfeld. In each episode a different comedian gets in a vintage car with Jerry, has a conversation, and gets coffee.
- Each episode is about 10–15 minutes in length. It was a simple idea, and Seinf...
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