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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
The Five Biggest Myths of Consumer Psychology
- Myth #1: To get our message to break through, we need to gain conscious attention. Attention works at different levels, not just the conscious.
- Myth #2: For marketing to work, it must be remembered. Wwhen we remember something, we reconstruct it in the moment.
- Myth #3: We need to elicit emotions to build an emotional connection. You can create emotional connections through the tone and personality of your brand’s communications.
- Myth #4: Consumers can tell you what they want. Take what consumers say with a very large grain of salt.
- Myth #5: Consumers make rational decisions.
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The Five Dimensions Of Curiosity
- Joyous Exploration: It is a dimension where an individual recognizes the desire to seek out new knowledge and information with a subsequent joy of learning.
- Deprivation Sensitivity: This dimension has a distinct emotional tone where anxiety and ten...
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