Distribution tricks
Advertising is not scalable for a startup. So they have to come up with distribution tricks. This is a key innovation that startups need to come up with.
Paypal had a few tricks:
- email virality. People got an email telling them they receive money and they had to sign-up to receive them. Also used by early LinkedIN.
- ebay integration: ebay sellers could sign up with their ebay credentials and a Paypal link would be added automatically. Also used by Youtube.
- signup referral bonuses: if you recommend someone else they would get $10
56
486 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
The idea is part of this collection:
Learn more about startup with this collection
How to align stakeholders
Best practices in product management leadership
How to create value together
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates