If you’re trying to be successful on Medium, you have to write content that appeals to paying Medium members. Whereas if you’re writing articles that will do well on Google then it might be best to use your own blog.
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Similar to content marketing, article marketing refers specifically to writing articles based around your business’s core purpose and industry.
You can publish these articles on your own website, guest-post them on relevant industry blogs, or use them as lead magnets to at...
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