#4-#5

#4. Seed future content

Old content sparks new ideas for creators all the time. One way to look at this method is as though older pieces are seeds that sprout and branch off into new forms of content when given the opportunity. 

#5. Repackage

The final technique is to repackage your finished content into a larger, more valuable product. 

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5 ways to repurpose content for faster growth

ghost.org

MORE IDEAS FROM THE ARTICLE

What is content repurposing?

Repurposing is “the process by which an object with one use value is transformed or redeployed as an object with an alternative use value.”

Benefits:

  1. Squeeze more value from each piece of content.
  2. Reach new audiences.
  3. Establishes your authority on the topic because people associate broad distribution with importance.
  4. Increases the ROI.
  5. Boosts SEO rankings.

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#1. Syndicate

Syndicating content is reposting it, in its entirety, on different platforms. 

#2. Transform the medium

The most powerful way to repurpose your content is to convert it from one medium to another, such as text into audio or visuals. 

#3. Divide and conquer

Another repurposing strategy is to break your longer pieces of content into smaller chunks and spread them out across different platforms and social media.

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Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

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RELATED IDEAS

1. Infographics

Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Instagram carousel posts and they presented the results in their own carousel.

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Look This Way: 9 Visual Content Options to Consider

contentmarketinginstitute.com

<p dir="ltr">Content marketing...

Content marketing is the most effective marketing strategy . And there is always a competition to write better content, be more creative, and be more engaging. But in this new digital era, can be used in content creation. As you know, evolved into more than simply a futuristic technology. There’s a high possibility you’re already experimenting with , no matter what field you work in. Let’s face it, is everywhere, whether it’s deploying chatbots to collect data about your users’ most urgent concerns or assessing content results with platforms.

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How Artificial Intelligence (AI) Helps Content Creation?

swisscognitive.ch

Key Findings of the Research
  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic & engagement.

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The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]

semrush.com