What is content repurposing?

Repurposing is “the process by which an object with one use value is transformed or redeployed as an object with an alternative use value.”

Benefits:

  1. Squeeze more value from each piece of content.
  2. Reach new audiences.
  3. Establishes your authority on the topic because people associate broad distribution with importance.
  4. Increases the ROI.
  5. Boosts SEO rankings.

13 STASHED

1 LIKE

5 ways to repurpose content for faster growth

ghost.org

#1. Syndicate

Syndicating content is reposting it, in its entirety, on different platforms. 

#2. Transform the medium

The most powerful way to repurpose your content is to convert it from one medium to another, such as text into audio or visuals. 

#3. Divide and conquer

Another repurposing strategy is to break your longer pieces of content into smaller chunks and spread them out across different platforms and social media.

11 STASHED

2 LIKES

#4. Seed future content

Old content sparks new ideas for creators all the time. One way to look at this method is as though older pieces are seeds that sprout and branch off into new forms of content when given the opportunity. 

#5. Repackage

The final technique is to repackage your finished content into a larger, more valuable product. 

11 STASHED

2 LIKES

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP: