5 ways to repurpose content for faster growth

Repurposing is “the process by which an object with one use value is transformed or redeployed as an object with an alternative use value.”

Benefits:

1. Squeeze more value from each piece of content.
2. Reach new audiences.
3. Establishes your authority on the topic because people associate broad distribution with importance.
4. Increases the ROI.
5. Boosts SEO rankings.

#1. Syndicate

Syndicating content is reposting it, in its entirety, on different platforms. 

#2. Transform the medium

The most powerful way to repurpose your content is to convert it from one medium to another, such as text into audio or visuals. 

#3. Divide and conquer

Another repurposing strategy is to break your longer pieces of content into smaller chunks and spread them out across different platforms and social media.