Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Now What?
Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.
after some patience, your product, service, brand, will begin making waves, and you will continue to ride them.
this is the power of marketing. If it interests you, I highly recommend you read this book. but be aware, this book provides value mainly for people that are growing a business or for those looking to get into one. If you fit that description: read away.
thanks for reading,
sincerely,
ben
182
899 reads
MORE IDEAS ON THIS
Why the smallest viable market?
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties.
If someone has a real ...
197
971 reads
Marketing Vs. Advertising
Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.
Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that ...
204
1.25K reads
Who do you market to?
Not everyone. Never, ever everyone.
When marketing, you must start with the very smallest viable group.
If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an o...
181
991 reads
Why Do We Market?
no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).
We market to make change. Your product or service is solving a problem, it is changing someones life into a better life.
In this book, Seth Godin goes into ...
194
1.65K reads
CURATED FROM
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Hi friends! This is where I share ideas I’ve heard, revelations I’ve received, wisdom I’ve read: essentially anything I want to remember. Join the movement of value and understanding. Let’s grow, together.
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