• Start by choosing the platform you want to focus on, ideally where you already have a presence. You can always expand to other platforms at a later stage.
• Look at the type of influencers you're interested in. Are you looking for celebrities with huge...

• Create a specific hashtag to track what your influencers are doing.
• If you're aiming for more sales, affiliate codes or tracking links can help establish how much is generated from influencers.

Success may vary between brands, so don't give up if your first one does not m...

• When creating a budget, ensure to factor in time for planning, executing and reviewing your influencer program. A successful influencer marketing campaign is not an automated ad strategy but involves monitoring and follow up.
• If you have time and money, consider sett...

Step one is to research how to find the right influencers to work with. Consider the following:

• Does the influencer already post about similar things to your service?
• Are they legit? A sign of a fraudulent account is a poor engagement ratio to follower count an...

Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.

Influencer marketi...