What is influencer marketing: How to develop your strategy
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Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.
Influencer marketing works because of the high trust that social influencers have built up with their followers. Therefore, recommendations from them are seen as proof to the brand's potential customers.
Instagram influencer marketing is a well-known strategy, but there are many other networks for influencers, such as Snapchat, YouTube and TikTok.
In a 2018 survey, 89% said ROI from influencer marketing was comparable to or better than other channels.
Influencer marketing is often used to raise brand awareness and increase sales. However, a more effective target is to hone in on what your brand's needs are. For example, perhaps you want to increase your customer base in a specific demographic or expand into a new user group with a new product.
Your message is as important. Without stifling your influencer's creativity and uniqueness, determine how you want to structure your influencer marketing campaign and message.
Step one is to research how to find the right influencers to work with. Consider the following:
Step two is determining how you'll be reaching out to them.
Success may vary between brands, so don't give up if your first one does not meet up to your expectations. You may find using influencers as part of your marketing strategy is very beneficial to everyone.
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