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What is influencer marketing: How to develop your strategy

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Influencer marketing

Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.

Influencer marketi...

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Instagram influencer marketing is a well-known strategy, but there are many other networks for influencers, such as Snapchat, YouTube and TikTok.

In a 2018 survey, 89% said ROI from influencer marketing was comparable to or better than other channels.

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  • Start by choosing the platform you want to focus on, ideally where you already have a presence. You can always expand to other platforms at a later stage.
  • Look at the type of influencers you're interested in. Are you looking for celebrities with huge...

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  • When creating a budget, ensure to factor in time for planning, executing and reviewing your influencer program. A successful influencer marketing campaign is not an automated ad strategy but involves monitoring and follow up.
  • If you have time and money, consider sett...

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Influencer marketing is often used to raise brand awareness and increase sales. However, a more effective target is to hone in on what your brand's needs are. For example, perhaps you want to increase your customer base in a specific demographic or expand into a new user grou...

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Step one is to research how to find the right influencers to work with. Consider the following:

  • Does the influencer already post about similar things to your service?
  • Are they legit? A sign of a fraudulent account is a poor engagement ratio to follower count an...

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  • Create a specific hashtag to track what your influencers are doing.
  • If you're aiming for more sales, affiliate codes or tracking links can help establish how much is generated from influencers.

Success may vary between brands, so don't give up if your first one does not m...

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